For Immediate Release

ASQ and UTL Promote Quality Concepts to Students in Mexico

Milwaukee, Wis., October 1, 2008 — The American Society for Quality (ASQ) and the University of Technology of Leon (UTL) have teamed up for the 3rd International Quality Congress. The event will take place November 13-14, 2008, in Poliforum León, Guanajuato, Mexico.

The congress, “Innovation: A Tool for the Quality Culture,” will promote the culture of quality to the education system and 1,300 students of all ages, ranging from junior high to university level. Featured speakers include Peter L. Andres, ASQ president-elect, who will speak to the students about innovation.
“This event is very important for us because we try to transmit the culture of quality with the students; they are the future of quality,” said Rúben P. Ortegon, secretary of International Relationships, Universidad Tecnológia de León.

ASQ works with many leading organizations and educational institutions in Mexico, and has more than 650 members across the country, including four local sections and five student branches. As the concept of global quality expands, so does ASQ’s presence in Mexico. ASQ is the professional association of choice for quality experts in Mexico. Find more information about ASQ’s activities in Mexico www.asq.org/global/countries/mexico.html.

The American Society for Quality, www.asq.org, has been the world's leading authority on quality for more than 60 years. With more than 90,000 individual and organizational members, the professional association advances learning, quality improvement and knowledge exchange to improve business results, and to create better workplaces and communities worldwide. As a champion of the quality movement, ASQ offers technologies, concepts, tools and training to quality professionals, quality practitioners and everyday consumers, encouraging all to Make Good Great®. ASQ has been the sole administrator of the prestigious Malcolm Baldrige National Quality Award since 1991. Headquartered in Milwaukee, Wis., ASQ is a founding partner of the American Customer Satisfaction Index (ACSI), a prominent quarterly economic indicator, and also produces the Quarterly Quality Report.